What If Conventional Internet Marketing Wisdom Is Wrong?
Intuitively, you already know most of it is wrong. You’re jaded enough to mistrust what seems like millions of online experts peddling ideas that prey on a simple truth.
Every business can use more effective marketing across all channels (not just online).
The paradox is that when you are small you need the most help when you can least afford it. When you are large and flush with cash, you can afford to chase all the wrong wisdom…kind of like betting on every horse on the track.
Even before the dawn of RSS, I was subscribed to far to many listservs, newsletters, and blogs. One thing I noticed among the marketing/copy writing/effective selling crowd was how quickly untested claims became Conventional Wisdom. Entire campaigns are created at light speed and you can track the cross-promotion, undisclosed relationships, insider clubs, and even some insider dissension as the experts race to exploit the very businesses who need the most help.
I don’t personally know Charlie Cook or Marcia Yudkin and certainly don’t make a nickel from any cross promotion with anyone (we move datacenters). Both of these individuals have free marketing tips and unique perspectives that are worth a visit in your quest to improve your results.
