Are you flying blind?
February 9th, 2006
One of Dave Taylor’s best posts on business blogging can’t be found on his main blog. Explode your Business via Blogging, describing a teleseminar he is offering, contains some real nuggets including:
- Why conventional wisdom (i.e. more traffic = sales) is wrong
- Why you should think in terms of findability
- Why content matters more than parlour tricks
Businesses are already spending a significant amount of time and effort to improve their online positions. However, most are flying blind and have no idea how their online activities affect their offline results. Too much is written about secrets to drive traffic and not enough about visitor conversion.
Are you flying blind? Do you know which analytics matter? Do you have a strategy to convert visitors into customers?
I’m looking forward to Dave’s insight on some of these topics.
